Product Statistics allow you to see which products generate the highest revenue, how many units are sold, and how much of that is influenced by Tanganica ads. This helps you optimize campaigns, stock levels, and pricing strategies.
🛠️ How to access Product Statistics
Log in to your Tanganica account.
In the left-hand sidebar, click Statistics.
At the top of the page, select the Products tab.
Choose the time period you want to analyze (e.g. Last 30 days, custom range).
The table will display performance data for each product in your e-shop.
📊 What each column means
Column | Description |
Product ID | The unique identifier of the product in your online store. |
Product name | The product’s name as shown in your feed or online store. |
Revenue | Total revenue generated from this product in the selected period. |
Number of products sold | Total units of this product sold across all orders. |
Tanganica Quantity | Number of units sold from orders where Tanganica ads contributed (either as last click or assisting). |
Number of orders | Total number of orders that included at least one unit of this product. |
⚙️ Additional functions
Sorting
You can sort any column (e.g. revenue, products sold) by clicking the arrows next to the column title.Filtering & search
Use the search field to quickly find a specific product by name or ID.Export to CSV
Use the CSV export button at the top right to download your product performance data for further analysis.
💡 How this helps your business
Identify your best-selling and highest-revenue products.
See which products perform well thanks to Tanganica ads.
Spot products with many views but low sales → potential pricing or campaign issue.
Optimize stock levels and campaign budgets based on real product performance.
If you’d like help analyzing your product data or improving ad performance, feel free to reach out to our sales specialists — we’re happy to assist!