The Website Traffic section helps you understand where your visitors come from, how many of them convert into orders, and how valuable each source is. You can view this data in two separate tabs: Sources and Users.
🛠️ How to access Website Traffic Statistics
Log in to your Tanganica account.
In the left menu, click Statistics.
At the top of the page, hover over Traffic.
Choose one of the two options:
Sources – traffic by channels (Google, Facebook, Tanganica, etc.)
Users – daily traffic and revenue overview by date
Select the time period you want to analyse.
📁 1. Traffic Sources
This view shows how different marketing channels contribute to traffic, sales and revenue.
📊 What each column means
Column | Description |
Traffic sources | Name of the source that brought users to your website (e.g. google, facebook, tangancia, email, direct, etc.). |
Number of users | Total number of visitors from that specific source. |
Number of orders | How many purchases were made by users who came from that source. |
Revenue | Total revenue generated by those visitors. |
Conversion rate | The percentage of visitors from that source who completed a purchase. |
✅ How you can use it
See which sources bring the most traffic vs. the most revenue.
Identify high-traffic but low-conversion channels.
Compare the performance of paid vs. organic channels.
Decide where to increase or decrease your advertising budget.
👥 2. Users (Daily Website Traffic)
This view shows daily visitor performance on your website, regardless of source.
📊 What each column means
Column | Description |
Date and time | The specific day being analysed. |
Number of users | How many unique visitors came to your website that day. |
Number of orders | Number of completed purchases on that day. |
Revenue | Total daily revenue from all orders. |
Conversion rate | Percentage of visitors who made a purchase. |
✅ How you can use it
Track daily performance and spot trends (growth, drops, seasonality).
Identify days with unusually high or low traffic.
See if revenue follows traffic or if conversion rate drops despite high visits.
📥 Export options
In both tabs (Sources and Users), you can export the data to CSV for further analysis or reporting.
💡 Need help interpreting your traffic or improving performance? Our sales specialists are happy to assist you anytime.