The Follow-Up Campaign feature in BayEngage helps improve email engagement by allowing users to resend campaign emails to recipients who did not open, click, or engage with the initial email. This feature increases the chances of conversion by targeting non-responders with minimal effort.
Steps to Create a Follow-Up Campaign
Login to BayEngage
Access your BayEngage dashboard using your credentials.
Navigate to the Email Campaign Section
Click on Campaign > Email Campaign > Email Campaign.
Create a New Email Campaign
Enter a Campaign Name.
Add Recipients.
Set the Subject.
Select the Email Template.
Configure UTM Parameters if needed.
Enable Follow-Up Campaign
Scroll to the bottom of the campaign creation page.
Toggle the Follow-Up Campaign option to enable it.
Configure Follow-Up Campaign Settings
Subject: Enter the subject line for the follow-up email.
Send Follow-Up To: Choose the target segment from the dropdown:
Not Opened
Not Clicked
Opened but Not Clicked
Send After: Specify the delay in days or hours after the initial email.
For days: Minimum of 2 days, maximum of 15 days.
For hours: Minimum of 48 hours, maximum of 360 hours.
Schedule the Campaign
Once follow-up options are configured, schedule the email campaign.
The confirmation banner will now include the follow-up campaign details.
Manage Follow-Up Campaigns
After scheduling in the campaign listing, the primary campaign will have the option to edit or delete the follow-up campaign.
Click Edit to modify the follow-up campaign settings via a pop-up.
Click Delete to remove the follow-up campaign if needed.
The Edit/Delete options are also available in the campaign overview page.
Once the primary campaign is sent, the follow-up campaign will be automatically created, scheduled, and available on the campaign listing page.
Advantages of Follow-Up Campaigns
Boost Engagement: Increases email open rates by targeting non-responders.
Improve Conversions: Encourages recipients to take action with a second opportunity.
Easy Setup: Configurable directly within the primary email campaign creation flow.
Automated Reminders: Ensures follow-up emails are sent at optimal times.
By using the Follow-Up Campaign feature, businesses can optimize their email marketing strategy and drive higher engagement with minimal manual effort.