Overview:
Once you connect your store with BayEngage, the following data would be automatically synced:
Collections
Products
Customers
Orders
Items in the cart
How does this data sync benefit you?
With the data about collections, you can improve your cross-sell and upsell opportunities. You can send post-purchase emails promoting the products from the same collection
The data about products can be used to display the product feed in email, particularly when you are doing product discounts and other promotions
With customer data, you can personalize your email campaigns and drive better engagement. You can personalize your subject lines with customers’ first names, last names, company names, and more.
Also, you can track the email subscription status of your customers on BayEngage, i.e. when a customer unsubscribes, you can see that they are automatically updated as “unsubscribed” in your store's email marketing status.
Orders help you understand your customers’ tastes and preferences and personalize your emails based on that.
Also, orders data can help you send order confirmation emails.
With the data about items in your customers’ cart, you can automate abandoned cart emails to nudge the customer and make a conversion
By simply adding the product widget in your email, you can personalize the abandoned cart emails to your customers.
What’s the frequency of the data sync?
Data sync happens in real-time. Whether it is an update on your products, orders, customer data, or a change in the subscription status of your recipient, all changes sync in real-time on your BayEngage account.