Use Case: Subscription Cancellation
Overview
There is still hope!
It's always a great idea to re-engage with your lost customers, given their familiarity with your brand. Regaining your customers' attention is crucial for ensuring conversions and nudging them to re-subscribe. To win back your most valuable customers into your funnel, you must send them some awesome re-engagement emails.
The real-time data sync between Recharge and BayEnagage can help you with your re-engagement game. With BayEngage’s powerful segmentation and automated workflow, persuading your customers to resubscribe will be effortless.
Here are some best practices to help you create Win back emails that resonate with your customers:
Content should be drafted, remembering why they left in the first place
Create a sense of missing out
Include a personal touch
Share information about what's new in your company or product line
Offer special discounts and offers for returning. (e.g., sign-up fee exemption)
How to create a segment for “Subscription Canceled” on BayEngage?
When a customer cancels auto shipping, you can start re-engaging with your lost customer instantly. With BayEngage, you can send email and SMS campaigns to your customers based on their previous product purchase history, frequency of subscription, and more.
1. Login to BayEngage and head to “Lists and Segments.”
2. Click on “Create Segment.” Rename the segment with an appropriate name.
3. Click on “Browse ideas” and choose “Recharge canceled subscription.” If you have a new idea, you can start segmenting right away.
4. You can customize segments based on various criteria. You can create a segment based on the product the customer has unsubscribed, the number of times subscription has been canceled in the past.