When a customer's subscription to your product expires, it can be a huge blow to the relationship. As a business owner, you need to understand how to retain your customers whose subscription has expired. This will help you bring them back on board and retain them for future purchases.

Here are some ways to deal with this situation:

1) Send them an email encouraging them to re-subscribe

2) Send them SMS regarding product expiry and ask for renewal

3) Send them an email about a new product that's coming soon

4) Send them SMS with coupon codes and quick renewal link

5) Send them an email with product upsell and cross-sell

With the BayEngage and Recharge integration, you can identify the customer's product subscription expiry much sooner, owing to real-time data sync. Furthermore, you can classify your customers depending on their product subscription, expiration date, and many other factors and easily remind them to re-subscribe by using powerful segmentation.

When a product subscription expires, you can start sending email and SMS campaigns to your subscribers based on the exact products subscribed to, previous subscription history, frequency of subscription, and more.

1. Login to BayEngage and select the "List & Segments" option from the left-hand side menu.

2. Click on “Create Segment”. Give your segment an appropriate name.

3. Click on “Browse ideas” and choose “Recharge expired subscription”. If you already have an idea, start segmenting right away.

4. You can now go ahead and create and customize your segments based on multiple criteria. You can create a segment based on subscription status, no. of times the subscription has been made in the past, and the time duration of it.

You can also create a filter based on the exact product a customer has subscribed to in the past.

Note: You can also further create granular segments by using the “OR” and “AND” operators.

1. Does BayEngage offer a free trial?

Yes, BayEngage offers a 14-day free trial after which you can use the platform for free.

2. What are the benefits of the Recharge/BayEngage integration?

You can increase your subscription revenue with the Recharge & BayEngage integration by making use of our segmentation and automation features. It makes it easy for you to engage and nudge your customers when a new subscription is added, canceled, expired when a payment fails, and more.

3. What emails can I automate when a product subscription expires on BayEngage?

You can automate your subscription anniversary emails, product feedback emails, subscription renewal emails and more on BayEngage.

4. How does the data sync happen on BayEngage when a product subscription expires?

Recharge is connected with BayEngage through APIs, so whenever a product subscription expires through Recharge, the data will be synced into BayEnagage seamlessly.

5. What’s the setup process like? How easy or difficult is it to integrate Recharge with BayEngage?

The setup process is quite simple. It takes a few steps to integrate your Recharge account with BayEngage. The BayEngage onboarding team will help you with the entire setup process.

For any questions about the Recharge integration or about this specific use case, feel free to write to us at contactus@targetbay.com