User Split: An Overview:
User split in email automation can be used to segment your audience & send targeted Emails and SMS based on specific criteria, characteristics, and engagement metrics. This can be useful for determining the user journey in an automation to specific groups of users.
In simple words, when a condition is satisfied the flow continues. If the condition fails, the flow stops right there and the user exits or takes a different path. Let’s understand this better with the help of an example.
In the above example, the user split condition is to send targeted emails if the recipient - “opens the email at least once”. When the customer has opened the first email, the condition is satisfied and they will be a part of the email flow and receive the next set of emails.
If the customer has not shown interest and has not opened the email, the condition has failed and those particular customers will not be taken to the next step. That is, the flow ends right there.
User split helps in segmenting people that are part of the automation flow. You can can split users based on:
User fields
Email activity
Demographics
Customer subscription
Recharge Subscription
Customer membership and more.
Overall, user split in email automation can be a powerful tool for increasing the effectiveness of your email campaigns and improving the user experience for your customers or clients. You can connect better with your audience and drive more conversions or engagement.
FAQs
Why is it important to use user splits in email automation?
User splits can help you improve the effectiveness of your email automation by ensuring that you are sending relevant, targeted messages to your subscribers. This can lead to better conversions.
How do I create user splits in my email automation?
When you create an automation workflow or when you use an existing automation workflow, all you have to do is to drag and drop the user split from the right side window in a particular part of the flow where you want it to work.
Can I use user splits in all types of email automation automation?
User splits can be used in any type of email automation campaign, including newsletters, promotional emails, and drip campaigns.