Recharge “No Subscription” Segmentation filter is used to segment your customers who purchased from you earlier or continue purchasing from you regularly but not subscribed to your products. To make your customers subscribe to your products, you can send personalized emails and SMS campaigns with BayEngage.

1. Login to BayEngage and select the "List & Segments" option from the left-hand side menu.

2. Click on “Create Segment”. Give your segment an appropriate name.

3. Click on “Browse ideas” and choose “Recharge: no subscription”. If you already have an idea, start segmenting right away.

4. You can now go ahead and create and customize your segments based on multiple product filters and particular time periods.

For example, you can segment people like if they purchased a milk powder in the last 6 months. Or if they purchased blueberry jam between April and October without subscription.

Note: You can also further create granular segments by using the “OR” and “AND” operators.

1. Does BayEngage offer a free trial?

Yes, BayEngage offers a 14-day free trial, after which you can use the platform for free.

2. What are the benefits of the Recharge/BayEngage integration?

You can increase your subscription revenue with the Recharge & BayEngage integration by making use of our segmentation and automation features. It makes it easy for you to engage and nudge your customers when a new subscription is added, canceled, expired when a payment fails, and more.

3. How does the data sync happen on BayEngage when a customer has no subscription?

Recharge is connected with BayEngage through APIs, so whenever a customer purchases a product without subscribing through Recharge, the data will be synced into BayEnagage seamlessly.

4. What’s the setup process like? How easy or difficult is it to integrate Recharge with BayEngage?

The setup process is quite simple. It takes a few steps to integrate your Recharge account with BayEngage. The BayEngage onboarding team will help you with the entire setup process.

5. Why is it important to segment people without subscription, regular orders vs subscription?

It is important to segment people without subscription because it increases reliable recurring revenue, customer lifetime value and reduces churn & better customer retention.

For any questions about the Recharge integration or this specific use case, feel free to write to us at contactus@targetbay.com.