Say you want to create a segment for frequent purchasers. You can use a combination of the following fields:
Segment: Placed order
Frequency: More than 2 times
Period: Within 6 months
2. To create a segment to filter out shoppers who have placed an order from the last 5 Campaigns sent in the last 6 months, you can use the following segment filters:
Segment: Placed order
Period: 6 months
Frequent: at least once
Campaign filter: Last 5 Campaigns
3. Below is an example of how you can create a segment to win back audiences.
For Example -
If you wish to reach out to shoppers who have historically placed an order with you (say between March 5, 2020, and March 5, 2021). But have not placed an order for the past 1 year (2022). You can use the following segment :
Segment: Not Placed order
Period: Past 1 Year
Frequent: at least once
AND
Segment: Placed order
Period: Between From and To Date
Frequent: at least once
4. Now if you wish to send a special offer to shoppers who have opened your email campaign in the last 3 last AND belong to the city of New York OR California, you can use the following segment -
Segment: City
Condition: Is
City: NYC
OR
Segment: City
Condition: Is
City: California
AND
Segment: Campaign Activity
Filter: Email Opened
Frequency: At least once
Period: Last 3 Days
5. In order to send a special discount just to shoppers who have placed an order in the past 6 months AND are celebrating their Birthdays this month. The segment will look like -
Segment: Birthday
Period: This month
AND
Segment: Placed an order
Frequency: At least once
Period: In the last 6 months