What is the product custom field?
This allows businesses to store and manage the products with one or more custom fields. Examples are sports, gender, occasion, festival etc.
It is basically any list of custom categories apart from the usual product attributes like brand, name, etc.
These fields help store owners to customize and personalize the campaign with the product custom fields.
This flexibility can improve efficiency, customer satisfaction, and make data-driven decisions.
Businesses can segment based on custom fields to create personalized buying journeys for their customers.
Note: Currently custom field is supported for Salesforce
Configure product custom fields in BayEngage:
Product custom fields is available to setup in,
Lists & Segments ( all segments that have product filter)
Automation ( all automations that have product filter, both in activity filter and user filter)
Steps to use this filter:
1. Lists & Segments:
Step 1: Create a segment.
To create segment: BayEngage-> Lists & Segments -> Create Segment
Step 2: In the “Include people based on” drop down, click on the option “Purchased product” under the “Purchase Behavior” menu.
Step 3: Click on the “Products” dropdown to segment based on the product custom fields.
Step 4: The custom fields/tags that are created on your online store will be displayed on the dropdown.
Target the right customers using product custom fields for impactful email & SMS campaigns.
2. Automations:
Step 1: Create an automation
To create an automation: BayEngage-> Automations-> Create Automations-> “When a user viewed a product” and assign a name for the automation.
Note: In automation, we can configure the product custom fields in a Placed order, Viewed a product, and Checkout started automations.
Step 2: Click on the “ACTIVITY FILTER” to configure the product custom fields.
Step 3: Click on the “Products” option under the “Include activity based on” drop-down menu.
Step 4: Here, you can configure the product custom fields that are created from the store side.
Use case:
Consider there are two distinct sets of users, one group interested in running, and the other group interested in swimming.
Categorize the running products like shoes, socks etc under the “Running” product custom field.
Personalize and send campaigns to those users who are interested in running using the specific “Running” custom field.
This would effectively attract the customer and increase conversion rates.
Likewise, we can target users who are interested in swimming products by using the required custom field.
This helps us to reach customers at their touchpoints by promoting products that align with their interests.