Athlete eligibility for the pilot program is determined by the prior year’s world championships or Operation Gold equivalent event by sport. Due to the uncertainty around COVID-19 and future event schedules, the most recent year’s events will be used. Based on the criteria, athletes can be eligible for:
The full AMP pilot program - including group, licensed merchandise and individual marketing opportunities, OR
Individual marketing opportunities.
Full AMP pilot (group marketing, licensed merchandise and individual marketing)
Eligible athletes include those who:
Finished in the top-eight individual event or top-six team event finishes in the most recent year’s world championships or equivalent Operation Gold event as agreed upon with each NGB (Olympic and Paralympic program events only)
Individual marketing only
Eligible athletes include those who:
Competed in the most recent year’s world championships or equivalent Operation Gold event as agreed upon with each NGB (Olympic and Paralympic program events only)
Have qualified for the Olympic or Paralympic Games Tokyo 2020
Have qualified for the Olympic or Paralympic Games Beijing 2022
Eligibility FAQ
Q: For team sports, who specifically is eligible? Does it include practice squads?
A: Team sports include rostered athletes and may include international training squads or partners connected to the event.
Q: If athletes who meet the qualification criteria have now retired, are they still eligible?
A: Yes. Athletes who meet the qualification criteria will be offered the opportunity to enroll for the pilot.
Q: Are current NCAA student-athletes eligible to participate?
A: NCAA athletes who qualify for AMP under the eligibility requirements listed above, may join AMP for individual marketing only, and should only be used for the purposes of USOPC and/or NGB marketing. As it stands today, and in accordance with current guidelines, NCAA athletes will not be eligible for group marketing, and should not engage with partner brands for any individual marketing opportunities.
Q: Can athletes who are eligible for the full AMP pilot program choose to just opt-in to individual opportunities?
A: Yes. An athlete eligible for the full AMP pilot may choose what opportunities to opt in to, including just choosing to participate in individual marketing.
Q: Can an athlete just opt-in to licensed merchandise and not individual marketing or group marketing?
A: At this time, licensed merchandised opportunities are tied to group marketing. If an athlete opts in to group marketing, they then have the option of opting in or out of licensed merchandise.
Q: Will athletes still be eligible to receive marketing opportunities with official Team USA sponsors if they do not opt in to AMP?
A: Yes, athletes who decide not to opt in to AMP can still work with Team USA sponsors outside of the platform.