Understanding the Sales Report

The Sales Report provides a structured summary of your business revenue over a selected period.

Instead of looking at transactions individually, this report consolidates your sales data into clear performance metrics.

It helps you understand how your business is performing over time.

This is the total value of all successful transactions within the selected date range.

It reflects the gross revenue generated before deductions.

Net Sales = Total Sales − Refunds − Discounts

This shows your actual revenue after adjustments.

Net Sales gives a more realistic picture of your earnings.

This shows the number of successful payment transactions during the selected period.

It helps you track order volume and customer activity.

Displays the total value of payments that were refunded to customers.

Monitoring refunds helps you:

Average Order Value = Total Sales ÷ Number of Transactions

This metric shows how much customers spend per order on average.

Improving AOV can increase revenue without increasing customer count.

You can adjust the date range to analyze:

Using the Sales Report, you can:

For example:

If sales increase after a marketing campaign, the report helps confirm the impact.

If sales drop suddenly, you can investigate inventory, pricing, or operational issues.

Review your Sales Report at least once per week.

Consistent analysis helps you make proactive decisions rather than reactive ones.