Table of content
Use the platform to filter products, create collections, and order samples.
Use data from QR code scans and interaction reports.
Learn the purchasing process and client trends with time.
Let's begin
1. Before the show: How to prepare for success
Make sure that all the products you are bringing to the show are digitized
Ensure your digital product catalog is up-to-date with all the products you bring to the show.
Generate QR codes
Print QR codes and stick them on your sample swatches to label them.
How to generate them:
Go to Manage > Product Database.
Select the product and click the desired color.
Open the Privacy tab and scroll to Generate QR Code.
Choose the event in the list.
If it’s not listed, scroll down in the event list, click on "Cannot find your event?" and enter the date and the name of the event.
Click Generate QR Code. It will appear on your screen.
Right-click to save it, or click View to open it in a new tab.
Print the QR code and attach it to each sample swatch.
Set up interactive screens
Use touchscreen screens (See example below) to showcase your catalog.
Prepare and print clear signage to invite visitors to interact. For example:
“This screen is interactive! Feel free to explore all the products available in this booth.”
“Every product has a QR code. Scan with your mobile device to view product specifications.”
“This screen is interactive! Explore all the products available in this booth. Scan the QR codes for product specifications.”
Train your sales rep team
Before the show, make sure your sales representatives are comfortable with your new digital tools.
Show them how to navigate the catalog and scan the QR codes effectively.
Explain how to guide clients through your product catalog (See: during the show).
You can refer your team to Tengiva’s Help Center if they have any questions related to the system.
Link your digital catalog across different marketing tools
Social media | Business cards & printed brochures | Exhibitor profile |
Share the link or QR code in posts leading up to the event, using event hashtags to boost visibility. | Include a direct link to your digital catalog on your cards for easy access. This helps you stand out, especially as business cards pile up after events. | Add the catalog link to your profile on the event platform so attendees can explore your offerings beforehand. |
Invite your clients to sign up for a Tengiva account
In your communication (newsletters, social media, bulletins, etc), give your existing client a link to set up a Tengiva account beforehand.
This will make interactions easier during the event and create a sense of novelty around your new tools.
Organize product collections
Create digital collections for the product groups you’ll feature at the booth (e.g., Base layers, Wind stoppers).
This will facilitate navigation and discovery for your clients.
Use these collections to simplify client interactions and spotlight products according to your commercial strategies.
2. During the show: How to use it with your clients
Introduce the tool
Briefly explain the catalog or portal to your clients.
Ask if they already have a Tengiva account and guide them through what they can do.
If they don’t have an account, you could help them set them up to facilitate interaction with your product catalog.
For your sales team - How your Sales Rep can do it
(From your private administration panel)
Go to your product database and use filters to facilitate your search.
For your sales team - Filtering products
Use search tools to narrow options based on the client’s needs and criteria.
For your sales team - Creating a product selection or private collection
When clients choose products, scan them to create a private collection.
Email them a private collection instantly so clients have a selection of the products discussed readily in their inboxes.
Recommended collection name format:
Client name - Event - Date (DD-MM-YYYY).
*It will be associated with them, but it will facilitate search in the future
Navigate to Manage > New collection to create a selection for your clients.
For your sales team - Ordering sample swatches
After sharing the collection, clients can review it and decide which samples they want to receive and which they don’t.
Send the collection privately to your clients so they can place their sample orders.
For your clients - How your clients can do it themselves
(From the platform)
In the product catalog, clients can filter products to customize their search.
For your clients - Filtering products
On your product catalog, clients can use advanced filters to find exactly the product that fits their needs in seconds.
For your clients - Creating moodboards
On each product page, clients can either add the product directly to their cart or save it to a mood board.
Products saved to moodboards are organized into a dedicated folder, with categories such as "Pre-Selected" and "Final Selection".
Clients can add fabrics to moodboards and easily access them later.
For your clients - Ordering sample swatches
Make sure to show clients how to order samples directly from the selection they’ve made.
To do so, they simply have to click on “Get 1 sample” on the product page.
3. During the show: How prospects will engage and discover your products
Don’t miss any opportunities. Even when your team is busy or clients are in a rush, interactive screens and QR codes give prospects the freedom to explore your products on their own.
Make products accessible even when your team is busy
Use interactive screens to let prospects explore your products on their own.
Ensure clear signage you prepared invites prospects to interact with the tools
Product QR codes offer instant access to product details, stock availability, and ordering options, making it simple for clients to learn more.
Automatically obtain information about QR code scans
The system will instantly capture information about which products were scanned the most through QR code scans.
This data helps you identify high-interest products and refine your follow-up strategy after the show.
4. After the show: Analytics and continued communication
Use the system’s automatic data to refine your approach and strengthen your post-event strategy.
Analytic reports
You will be able to view the engagement through actions like QR code scans, add-to-cart, sample requests, or production quotes.
Understand client behavior
With the analytics report and information captured throughout your client’s journey, you will get more information purchasing process and trends of your clients.
Utilize your location insights
Identify where your clients are located to tailor follow-ups and improve your understanding of their preferences.