Tertulia sites are built with SEO best practices out of the box, so your content can be discovered by search engines. When you connect a custom domain, we automatically:
Verify your domain with Google Search Console
Generate a sitemap for your site
Structure your pages so they can be indexed properly
That means Google can find your site—but ranking well still depends on your content and activity. Here are the most effective ways to improve your visibility:
Write clear, keyword-focused descriptions
Make sure your book pages and author bio use the same language your readers would search for. Focus on: a) Genre/Microgenre b) Themes c) Audience d) Setting or Topic. Incorporate keywords and phrases throughout your book descriptions and other content.
Publish content regularly
Every new page you publish is another opportunity to appear in search results. Use your blog or custom pages to share:
Essays or ideas related to your book
Behind-the-scenes content
Reading lists or book recommendations
Consistency and quality/relevance matter more than volume—publishing even once or twice a month helps.
Get other sites to link to you
Links from other websites (“backlinks”) are one of the strongest ranking signals. For example, good places to add your site:
Your Amazon author profile or Goodreads author page
Podcast appearances, newsletters, or interviews
Social media profiles
Email signature
The more credible sites that link to you and the more people click through, the more trustworthy your site appears to Google.
Link out to relevant content
Linking to other high-quality pages (books, articles, resources) helps search engines understand your content in context. For example, you can link to:
Books you reference
Sources or inspiration
Your own content (other pages or blog posts on your own site, or content published elsewhere)
Keep your pages fresh
Regular updates signal that your site is active.
You can:
Add new reviews or testimonials
Update book descriptions
Publish new blog posts
Fresh content increases the chances that Google revisits and re-indexes your site.
What to expect
SEO takes time. Most new sites begin to see traction within a few weeks to a few months, depending on:
How often you publish
How many sites link to you
How specific, unique or relevant your content is for people searching
Key takeaway
Tertulia handles the technical foundation—
your role is to add clear, relevant, and consistent content that matches what readers are searching for.