More often that not, your homepage will be the page on your website that gets the most visitors. Here are some ways to optimize the content on your homepage in order to maximize engagement:
1. Top Banner
You can make this in the Design > Page Settings section.
Use it to promote the latest book news/releases/purchases you have.
Make sure to have a clear call-to-action.
2. Social Proof
Make sure to integrate 2–5 short blurbs/reviews on your book page, but you can also include part of a really compelling one in your banner too if it's short enough.
3. Email Capture (Lead Magnet)
Make sure this is high on your page! You can customize the language to make it compelling for your audience to sign up.
You can move the module up in Page Settings > Home > and drag that Email Signup section toward the top.
If you are a Tertulia PRO subscriber, make sure to set up a Reader Magnet!
4. Author Credibility
Personal details are important! Make sure to customize your bio to be short and compelling and use a good photo, as low-res or poor quality photos make your site less credible.