For Tertulia PRO users, Settings > Integrations includes the ability to add a meta pixel ID for analytics tracking.
Tertulia does not currently send a purchase event to your Meta Pixel. The pixel fires
PageView (plus Meta’s automatic button-click detection), so a completed order does not produce a purchase event today, though we intend to have this in the near future.
Recommended way to track your sales conversion:
Because our checkout is embedded, buyers never leave your domain, so your pixel is already loaded on the page they land on the instant the payment goes through.
You can turn that into a conversion:
Events Manager → Custom Conversions → Create
• Data source: your pixel
• Event: PageView
• Rule: URL contains post-checkout
• Category: Purchase
• Name: e.g. “Purchase — book store”
• Optional: set a fixed conversion value if you want value/ROAS reporting