How Much Does Participant Recruitment Cost?
Participant Credits:
B2B participants: $75 per credit (1 full credit)
B2C participants: $37.50 per credit (0.5 credit)
Incentive Payments:
Participant incentives are a direct pass-through cost
Plus a 3% processing fee on incentive amounts
Purchasing Credits
You have two options for buying credits:
1) Pre-purchase through Research Wallet:
Access your Research Wallet at Organization Settings → Research Wallet (Admin access required)
Add a credit card to your wallet for easy purchasing
Buy credits individually or in bulk with discounts:
10% discount for 11-20 credits
15% discount for 21+ credits
View your current credit balance and spending history
2) Buy during recruitment:
If you don't have enough credits when publishing a study, you'll be prompted to purchase more
You'll be taken to a payment page to add credits with your credit card
When You Need to Pay
Before publishing your study, you'll see the total cost breakdown in the Review step:
Number of participant credits required
Total incentive amount needed
Any processing fees
If you don't have enough credits or incentive budget, you'll be prompted to purchase more before you can publish your study.
Managing Your Budget
Your Research Wallet shows:
Available credits
Available incentive balance
Transaction history
Options to add more funds
Saved credit cards for easy purchasing
This helps you plan and budget for multiple recruitment projects.
Next Steps
Now that you understand the pricing structure, you can choose between self-serve recruitment or enterprise team managed options.