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Increase Email Delivery Success
Increase Email Delivery Success

Why are my emails not getting through? How to increase delivery success and help prevent your emails from landing in spam folders.

Stephen O'Hara avatar
Written by Stephen O'Hara
Updated over a week ago

There are some measures that can be taken which can help increase the success rate of your emails being delivered to your client's inbox rather than their spam folder. 

Is a client complaining they did not receive your email?

Did the email land in the client's 'SPAM' folder? 

  1. Ask the recipient to mark your email as 'Safe' or 'Not Spam' (most email providers have a visible option for this or the option may be displayed by right-clicking the email).

  2. Ask the recipient to add your 'From' email address to their address book or contacts. Adding an email to your contacts greatly increases the rate of successful future delivery from that sender directly to the inbox.

Do you have the correct email address?

It is easy to jot down the wrong email address for your client and it's also common to not received the proper information. Sometimes people have complicated addresses or even multiple addresses that they get mixed up.

  1. It's always a good idea to read back the address to the client when receiving it verbally. Also, double-check that you have not mistakenly made a typo.

  2. You can verify whether an email is a valid email address by using free email verification tools. Check out  http://verifalia.com/validate-email , https://tools.verifyemailaddress.io/ ,  https://hunter.io/email-verifier , http://www.verifyemailaddress.org 

How to check the status of my sent emails from BPro?

There are 2 places from which you can view the sent email history in BPro

  1. Manage Order tab: Within an Order, you can send and view emails associated to that specific Quote/Order number..

  2. Customer Profile:  Here you can send emails to your clients as well as view an all-time history of every email you have sent to them.  Please note emails sent from the customer profile will not include quote/invoice attachments. 

The delivery statuses above will be:

  • Queued: The email is outbound from BPro.

  • Accepted: The email has been accepted for delivery by the outbound mail server.

  • Delivered: The email has been delivered to the recipient's mail server.

  • Opened: The recipient has opened the email.

  • Clicked: The recipient has clicked on a hyperlink in the email.

  • Failed: The email failed to send to the recipient's inbox

*There is a delay in the status shown in BPro and the actual status of the email. Don't panic if your sent email shows 'Queued' minutes after sending. The BPro server refreshes in regular intervals.

Email Delivery Delay

Once an email is 'queued' (outbound from BPro), there could be a delay for it to be delivered to the recipient's mail server.  If there is a delay, a likely cause could be high email volume experienced by the recipient's mail server (AOL emails experience this frequently).  If the email is not delivered to the recipient's email server on the first attempt, the email will continue to re-attempt to deliver for up to 24 hours. These re-attempt to deliver often result in successful delivery.

Have the customers add you to their Contacts

If your clients add you to their to contacts, it will help ensure your emails land in their inboxes and not their spam folders.  Here's how it's done with a few of the main free email providers.

Outlook:  

Outlook also has an option to mark an address as a 'Safe Sender'.

Gmail: Hover over the senders email and a window with an option to 'Add to contacts will appear'.

Yahoo!:

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