The Initial/Secondary Revenue filter allows you to filter ANY of our revenue reports based on first-time or repeat customer revenue.
**Two of the best ways to grow your business is to acquire more new clients and keep existing clients coming back.**
The Initial/Secondary revenue filters will always be located under 'Revenue Range Filters' (pictured above).
Any, Initial, or Secondary Revenue: Once you set your revenue date range, you can filter to see how much of the revenue is attributed to First-Time Customers (Initial Revenue), Repeat Customers (Secondary Revenue), or All Revenue (Any Revenue).
We hope you enjoy this insightful filter and that it gives you a clearer picture of how much of your revenue is attributed to first-time customers and repeat customers.
If you have any questions on the Initial vs Secondary Revenue filters, please chat-in to our support team.