The majority of your competition barely has time to review the actual RFP, let alone the series of events and needs leading up to the issuing department pressing 'Publish'.
Pre-RFP Research is essentially time travel. Our trained analysts go back in time (using council minutes, records, social media, etc.) and piece together a coherent narrative that explains the following:
If an RFP/RFI/RFQ hasn't been issued yet, is there a groundswell of activity that could lead to a formal competitive process?
If an RFP/RFI/RFQ has been issued, what were the conditions present that mandated the formal competitive process?
Low and High Degrees of Usefulness
Traditional industries may find pre-RFP research to be secondary, which is fine. We think the biggest impact is seen with companies in emerging fields.
With technology consultants or development teams, their worlds are constantly changing and evolving. And as these changes occur, we don't always see a 1-to-1 change with procurement departments, meaning many are slow.
Even so, the needs for transparency, openness, efficiency, cost-effective strategies, streamlining, and better time management are constants.
Ways to Leverage This Research
You'll be placed in front of pain points and a crying public eager to see a change in their community. Placing you here shouldn't be construed as punishment. Rather, this is meant to spark call to actions! It's now our job to signal to purchasing/other relevant stakeholders that these pains are real, that a solution exists, and that a degree of urgency is needed.