Here, we say one thing at least once per day: "We don't compete on price." This honors our time, experience, and preserves the client's experience throughout the process. We want each engagement to really feel consistent, not be riddled with radio silence. And we want our final products filled with timely insights and useful placeholders in areas deemed "most strategic," not riddled with sameness. Teams in our industry that chase new business all day/every day are doing so because they haven't yet positioned themselves as experts. Experts don't chase.
Our team factors in several hypothetical purchaser considerations (e.g. are you even a viable candidate for a possible contract award?) prior to accepting a new project, which you can read more about here. Based on your procurement class or service category - we determine flexibility, timeline reasonableness, complexity, likelihood of a second phase, and more. And this happens early on, before getting the green light from you.
Even with templates, we need to factor in at least 40 data points from your average purchaser. It's trickier with reusable templates (like ours), where the development team needs to forecast section fitness, placement, and incorporate a flow from the cover letter to your pricing section in the process. Having these elements considered at this stage (pre-development) will shave off hours of time later on.
We are also different because rather than getting a .ZIP drive of various possible layouts, without order or reason, you are sent a near-final file with persuasive narratives and text that clearly communicates value without much reworking needed.
With us, you're paying for 1-2 best paths to take, not dozens of scattered options.
All things considered, we believe this approach:
Launches you ahead of the curve and ensures a price-level baseline. You can read more about how this has ripple effects on profitability here.
Provides something that only .1% of vendors are actually doing.
Allows you to think creatively with each submission (not being bogged down by the small details feels great too).
Has a baked-in edge.
Supports and complements the visually-appealing design quite well.
These bullet points are great, but what happens when you repeat an already proven process 10 or 50 fold? Reusability makes the cost of the template project smaller, and more manageable, with each iteration. Let's see the math:
A small IT company wants a specific proposal to sell SaaS implementation and maintenance. They spend $4,500 on a custom proposal with one use, costing them $4,500 per submission.
Compare this to:
A video production company partners with TKS to design a 2021 template and plans to send out 2-3 bids per week for the entire year. They spend $995 (deposit) + 5,000 (final payment), which equals $5,995. They bid on 104 projects with the template, costing them $58 per submission.
More polished submissions at a lower price point changes the game for smaller businesses, many of whom need volume to 1) fail early to make improvements ASAP and 2) get their pricing out there for future task orders.
What's After the Kickstarting Fee?
Everyone pays a nonrefundable upfront fee for their template project to start, which is always 50% of the project cost. Paying more does not mean it will receive priority. There is no fast-track system for greatness.
After the kickstarting fee comes the final payment, which we rarely subdivide. This factors everything else in and is non-negotiable. You'll find the exact amount of the second and final fee outlined in your project-specific development summary (once requested and received).
Questions? Let us know here.