Why Cold Outreach?
In short, we do cold outreach because it's effective, it can produce results quickly, and, most importantly, it's extremely cost effective.
Warming Up
Before you get started, you should think about warming up a new email address so you don't run the risk of getting your main business domain/emails flagged as spam.
The easiest way to do this by following these steps:
1) Purchase a fresh domain. If your agency's domain is youragency.com, you could purchase something like youragency.co or your agency.mail, etc.
2) Create a Google Workspace account , register the new domain in Google Workspace, then create an email for that domain in Google Workspace (something like mail@youragency.co). Note, Google Workspace charges $6/month per email address.
3) Sign up for 10-20 newsletters/services using the new email address so that emails start naturally flowing into the account. Here are some good ones: Twitter, Moz, Unbounce, Convince & Convert, The Daily Carnage, Neil Patel, Seth Goden, Buffer, Marketing Drive, Total Annarchy, Sketchalaytics.
4) Send 10-20 emails to friends/family and make sure they reply.
After a few days of emails going in and out of your new email account, the email address and domain will be "warmed up" and ready to go.
Additional Practices
Introduction to Cold Outreach
Cold outreach is an effective, low-cost way to fill your sales funnel, especially for agencies without ad budgets or high SEO rankings. It leverages time rather than money and delivers quicker results compared to SEO.
Three Funnel-Filling Methods
Paid ads provide immediate results but require a budget.
Organic rankings are cost-effective but time-intensive and competitive.
Cold outreach is free or low-cost, relatively fast, and ideal for beginners.
Preparation Before Cold Outreach
Choose a niche by defining your industry or audience for targeted messaging. This helps tailor outreach for better results.
Start with a tactics approach, which means understanding client pain points and offering custom solutions. Focus on booking discovery calls to gather details and propose tailored services.
Building and Segmenting a List
Use tools like D7 Lead Finder to gather business data, such as phone numbers and emails.
Segment the list into smaller groups, such as 100 contacts per segment, to avoid triggering spam filters.
Organize and tag segmented lists using Google Sheets for targeted campaigns.
Crafting Effective Campaigns in High Level
Set up campaigns with personalized outreach emails that use dynamic fields like name and business.
Use engaging subject lines and content tailored to client pain points.
Examples of effective cold emails include:
"Hi [Name], does [Business] have bandwidth to handle [X] more [Customers/Clients] a month?"
Starting with a compliment, highlighting a problem, and offering a solution.
Follow up emails should re-engage leads with reminders or additional insights.
Automation triggers notify you when emails are opened or replied to, enabling immediate follow-up actions.
Booking Discovery Calls
Use a calendar system in High Level to schedule calls.
Optionally embed the calendar in a branded landing page for a professional touch.
Configure appointment reminders to reduce no-shows.
Handling No-Shows and Unresponsive Leads
Follow up with emails and texts for unresponsive leads.
Use video tools like Loom to present solutions asynchronously if leads avoid a second call.
Converting Leads into Clients
Use the results call to recap identified problems and proposed solutions, then discuss pricing and onboarding steps.
Create case studies from successful projects to showcase results and boost credibility.
Conclusion
Cold outreach is a scalable, low-cost method to acquire clients using High Level. Continuous iteration, focusing on results, and creating case studies can refine and improve outreach effectiveness. Sharing success stories with the High Level community is a great way to celebrate wins and gain feedback.