At ThinkUp, we believe in empowering entrepreneurs to bring their ideas to life with the right tools, insights, and support. Until now, we’ve offered our platform completely free of charge—and we’re proud of the impact that’s had on early-stage founders around the world.
Big Value, Big Changes Ahead
ThinkUp has been free to use, giving thousands of startup founders access to:
🔍 AI-driven insights to support smarter, faster decision-making
🧭 Step-by-step guidance through ideation, validation, and strategy
📚 Expert-backed frameworks to structure your journey
But as we continue to grow, evolve, and introduce powerful new features, we’re preparing to implement a pricing model to support ongoing development—and ensure we can keep delivering exceptional value to our community.
What You Need to Know
💡 Yes—ThinkUp is still free for now, and you can continue using the platform at no cost during this transition period.
💬 Payments are coming soon. We’re working on a pricing structure that reflects the value of ThinkUp while keeping it affordable and accessible for early-stage founders.
📣 You’ll get plenty of notice. We’ll share updates well in advance, so you’ll have time to explore your options and plan ahead.
Will I Lose Access to My Work?
Absolutely not. Any startups you've already created will remain available in your account, and we’re committed to ensuring that your progress is protected, no matter your pricing tier.
Our Commitment to You
We know that cost matters when you’re just starting out. That’s why our future pricing plans will:
Prioritize affordability for early-stage startups
Offer clear, flexible options based on your needs
Continue to support innovation, mentorship, and real results
Stay in the Loop
Want to be the first to know when pricing launches? Keep an eye out for updates from our team. We're building ThinkUp with you—and for you.
In the meantime, this is the perfect opportunity to dive in, build out your startup, and take full advantage of everything ThinkUp offers—while it's still free.
Ready to bring your idea to life? Start building with ThinkUp today!