Meta and Google only report on activity within their own platforms, and they tend to over-credit themselves. ThoughtMetric gives you an unbiased view by combining first-party data with cross-channel attribution. You’ll see how each platform actually contributes to conversions, without the inflated numbers or siloed views. It’s a more accurate way to understand what’s really working.
What’s the difference between ThoughtMetric’s reporting and Meta/Google ad reports?
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Written by Alexandra Fusco
Updated over 3 weeks ago