Connecting ThoughtMetric to Claude via MCP
ThoughtMetric integrates directly with Claude through the Model Context Protocol (MCP), allowing you to query your marketing attribution data, sales metrics, and advertising performance using natural language right from the Claude chat interface. Once connected, you can ask Claude questions like "What were my sales by channel last week?" or "Show me my top campaigns by ROAS" and get instant answers pulled from your ThoughtMetric data.
Prerequisites
Before getting started, you'll need:
A paid Claude account (Pro, Team, or Enterprise). MCP connectors are not available on the free tier.
An active ThoughtMetric account with at least one project set up and receiving data.
Setup Steps
1. Open Claude Settings
From the Claude chat interface, click the account button in the bottom-left corner of the sidebar. In the menu that appears, click "Settings" to open the settings panel.
2. Navigate to Connectors
In the settings panel, find and click on "Connectors" in the left-hand menu. This is where you can manage all of your MCP integrations, which allow Claude to securely connect to external data sources like ThoughtMetric.
3. Add a Custom Connector
Click the "Add Custom Connector" button. You'll be prompted to fill out two fields:
Name: Enter a descriptive name for the connector, such as ThoughtMetric.
MCP URL: Enter the ThoughtMetric MCP endpoint URL: https://thoughtmetric.io/mcp
Once both fields are filled in, click "Add" to save the connector.
4. Connect the Connector
After adding the connector, you'll see it listed on the Connectors page. Click the "Connect" button next to your ThoughtMetric connector to initiate the connection.
5. Authorize Access
You'll be redirected to a ThoughtMetric authorization screen. Review the permissions being requested and click Authorize to grant Claude secure access to your ThoughtMetric data. Once authorized, you'll be redirected back to Claude and the connector status should show as connected.
6. Start Asking Questions
Head back to the Claude chat interface and start a new conversation. You can now ask Claude questions about your ThoughtMetric data in plain English. Here are some examples to get you started:
"What were my total sales last week?"
"Show me a breakdown of orders by channel for the past 30 days."
"Which campaigns had the highest ROAS this month?"
"Compare my spend across channels for January vs. February."
"What are my top-selling products this week?"
Claude will query your ThoughtMetric data in real time and return the results directly in the conversation.
Troubleshooting
If the connector isn't working as expected, try the following:
Verify the MCP URL is entered correctly as https://thoughtmetric.io/mcp with no trailing spaces.
Reconnect the connector by disconnecting and reconnecting from the Connectors settings page.
Check your ThoughtMetric account to make sure your projects are active and receiving data.
If issues persist, reach out to ThoughtMetric support for assistance.