To enable the highest accuracy tracking of ChatGPT Ads, follow this guide on how to place the ThoughtMetric tracking parameters on your ChatGPT Ads.
ThoughtMetric ChatGPT Ads tracking parameter:
tmsrc=chatgptad&tmcid={campaign_id}&tmsid={ad_group_id}&tmid={ad_id}
1.) Copy the ThoughtMetric Tracking Parameter
2.) Click Campaigns in the Ads Manager sidebar
3.) Select the applicable ad campaign(s) or check the box indicated to select all campaigns
4.) If more than one ad campaign is selected, from the Edit menu, select Set query parameters
Paste the ChatGPT Ads Tracking Parameter into the field, and click Continue
4.) If only one ad campaign is selected, click the Edit button itself, and in the resulting popup, paste the ChatGPT Ads Tracking Parameter into the Landing page query parameters field and then hit Save
How to handle parameters that are already in the tracking template
If you already have some tracking parameters in the tracking template field, don't worry, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.
To use the ThoughtMetric parameters alongside your existing tracking template you will want to append our tracking parameters to the end of your existing UTM string by using a "&" symbol starting with the tmsrc parameter.
For example if you already had the following text in your tracking template:
utm_source=openai
You would want to append the ThoughtMetric tracking parameters so that the end result looks like this:
utm_source=openai&tmsrc=chatgptad&tmcid={campaign_id}&tmsid={ad_group_id}&tmid={ad_id}