To enable the highest accuracy tracking of your AppLovin Ads, follow this guide on how to place the ThoughtMetric tracking parameters on your AppLovin Ads.
ThoughtMetric AppLovin Ads tracking parameter:
tmsrc=applovinad&tmcid={CAMPAIGN_ID}&tmid={CREATIVE_SET_ID}
1.) On AppLovin, for your first Campaign, click the Edit pencil icon
2.) On the following screen, click on the Objective section
3.) Find the Tracking parameters control in the Campaign URL section and press the Edit button
4.) Under Add custom parameters, press Add twice, so that there are 3 pairs of fields in all, and then fill them with the tracking parameter values as shown
tmsrc => applovinad
tmcid => {CAMPAIGN_ID}
tmid => {CREATIVE_SET_ID}
5.) Repeat these steps for each additional campaign in your account.