Event
event is used to send events to ThoughtMetric.
thoughtmetric('event', [event name], [properties])
(required)
event name: name of the event(required)
properties: javascript object of properties describing the order
Event Names
ThoughtMetric tracks three conversion events that you can optimize your marketing against. These events are outlined in the table below.
Event Name | Description |
viewContent | A visit to a web page you care about. For example, a product or landing page. |
addToCart | The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website. |
lead | A submission of information by a customer with the understanding that they may be contacted at a later date by your business. For example, submitting a form or signing up for a trial. |
order | The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. |
Basic Order Event Example
The most basic event call for an order simply sends the required fields.
thoughtmetric('event', 'order', {
transaction_id: '123',
total_price: 55.00,
currency: 'USD',
orderCurrency: 'USD'
})
Detailed Order Event Example
The below example sends more detailed pricing information along with the order event. This includes subtotal, discounts, shipping, and tax amounts.
thoughtmetric('event', 'order', {
transaction_id: '123',
total_price: 55.00,
currency: 'USD',
orderCurrency: 'USD',
subtotal_price: 49.00,
total_tax: 1.00,
total_shipping: 5.00,
total_discounts: 0.00,
discount_codes: ["discount1"],
items: [{ product_name: "Shoes", quantity: 1, unit_price: 49.00}]
})
Add To Cart Event Example
This is an example of sending an addToCart event.
thoughtmetric('event', 'addToCart', {
total_price: 55.00,
currency: 'USD',
orderCurrency: 'USD'
})
Lead Event Example
This is an example of sending an addToCart event.
thoughtmetric('event', 'lead', {
lead_id: 'john.snow@winterfell.com'
})
List of supported properties
Field Name | Description | Type | Required (For order event) |
transaction_id | Unique identifier identifying the transaction | string | Required |
total_price | Total value of the order | number | Required |
currency | The base currency that your store is configured to use | string | Required |
orderCurrency | Currency that the order was placed in (USD, GBP) | string | Required |
subtotal_price | The subtotal price of the order | number | Recommended |
total_discounts | Total discount amount of the order | number | Recommended |
total_shipping | Total shipping amount of the order | number | Recommended |
total_tax | Total tax amount of the order | number | Recommended |
item_quantity | Total number of items in the order | number | Recommended |
items | Array of items sold | object | Recommended |
discount_codes | Discount codes used on purchase | array | Recommended |
lead_id | Identifier identifying the lead such as an email | string | Recommended |