Identify() | Thought Metric Help Center

Identify

identify is used to identify the customer who placed an order. You should run this method after a customer has completed an order.

thoughtmetric('identify', [customerID], [properties])

(required) customerID: Unique identifier that identifies this user
(required) properties: javascript object of properties describing the customer

Basic Example

The most basic identify call simply sends the required fields

thoughtmetric('identify', 'john@snow.com', {
email: 'john@snow.com'
})

Detailed Customer Example

The below example sends more detailed customer spend information along with the identify event. This includes total_spent, and orders_count.

thoughtmetric('identify', '0001', { 
email: 'john@snow.com',
created_at: '2022-09-06 20:12:44 -0400',
total_spent: 55.00,
orders_count: 3,
first_name: 'Aegon',
last_name: 'Targaryen'
})

List of supported properties

Field Name	Description	Type	Required
email	Customer email	string	Required
created_at	Customer created at date	string	Recommended
orders_count	Total number of orders this customer has placed	number	Recommended
total_spent	Total amount spent by this customer	number	Recommended
first_name	Customer first name	string	Optional
last_name	Customer last name	string	Optional
company	Customer company	string	Optional
address1	Customer address line 1	string	Optional
address2	Customer address line 2	string	Optional
city	Customer city	string	Optional
state	Customer state	string	Optional
country	Customer country	string	Optional
zip	Customer zip	string	Optional
phone	Customer phone number	string	Optional