Connect the Facebook Ads integration to track your spend, ROI and campaign performance.

1.) Click the Connect button on the Facebook Ads section.

2.) A Facebook popup will appear where you will be asked to input your credentials and log in.

3.) After that you will be taken to a page that asks you to select the Facebook Pages you would like to connect with ThoughtMetric. It is very important that you connect with all the Facebook Pages that you want to connect with for your entire organization and not just for the select store you are integrating with. After you have selected the Facebook Pages you would like to connect, click Next.

4.) Next you will be taken to a Facebook Ads permissions page where you will be asked what permission you would like to give to ThoughtMetric. To properly use ThoughtMetric and get the greatest accuracy on your data it is important that you provide ThoughtMetric with all of the allowed Facebook Ads permissions. After you have allowed all of the permissions click Done

5.) If done correctly you will now be shown a page that looks like this. Click OK.

6.) You will now be redirected back to ThoughtMetric where you will be asked to select which Facebook Ads Account(s) you would like to connect. It is important here to connect only the Facebook Ads Account(s) that you specifically want to monitor for the store you are currently doing the integration with and not the wider organization. After you have selected click Connect Account.

7.) With that if you have successfully integrated with Facebook Ads it will now show that it has been Connected

You can connect more than one Facebook Ad account to your ThoughtMetric account. To do this, follow the below steps.

1.) Navigate to the integrations page and click Configure on the Facebook Ad integration.

2.) You will be taken to a page that shows you all of the Facebook accounts that you currently have connected. Click the Connect New Account button to add a new account, or click the Disconnect buttons to remove old accounts.

To enable the highest accuracy tracking of Facebook Ads follow this guide on how to place the ThoughtMetric tracking parameter on your Facebook Ads.

1.) Place the ThoughtMetric Tracking Parameter on all Facebook Ads

Place the ThoughtMetric tracking parameters in the tracking area of EVERY ad in your ad account

ThoughtMetric tracking parameter:

Note: Updating ads will reset the learning phase, and will require Facebook to review and re-approve your ads. This should not dramatically affect ad performance.

If you already have some tracking parameters in the URL parameters field, don't worry, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.

To use the ThoughtMetric parameters alongside your existing tracking template you will want to append our tracking parameters to the end of your existing UTM string by using a "&" symbol starting with the tmsrc parameter.

For example If you already had the following text in your URL parameters field:

You would want to append the ThoughtMetric tracking parameters so that the end result looks like this: