ThoughtMetric provides users with multiple different choices when it comes to attribution models that they can use, providing customizability in how one chooses to analyze their marketing data. The attribution models that ThoughtMetric offers are described in this article: https://intercom.help/thoughtmetric-io/en/articles/5983143-attribution-models
Changes to the Attribution Model are retroactive and will immediately change all of the data across all of your dashboards to display using the newly configured model. You can switch back and forth between models at any time.
1.) Navigate to Configure -> Attribution on the left-side nav.
2.) Select the attribution model that you want to use from the dropdown. When you have selected a model, just press the Save Changes button to change the model used.
