The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and conversions) from your store to Facebook. This marketing data helps power ad personalization, optimization and measurement on Meta so that your ads are shown to people who are more likely to find them relevant.

The Facebook Conversion API is a way to send the highly accurate (adblocker & ios14 proof) data from ThoughtMetric to Facebook to help your ads perform better.

1.) Navigate to the integrations page in ThoughtMetric then click "configure" on the Facebook integration.

2.) Click "Edit" on the Facebook account that you want ThoughtMetric to send data to.

3.) Enter your Facebook pixel ID into the text box, then toggle on the "Enable CAPI" setting, then click "Update"

4.) You can get your Facebook pixel id from your Facebook business manager page.