When you're running loads of successful events, you might want to sell more than just tickets. Why? To create unmissable experiences and boost revenue.
You can use Products to upsell merch or extra products alongside your tickets. So whether it’s pre-show programmes, interval ice creams, or a festival T-shirt that everybody wants, you can offer the ideal options for your attendees with ease.
How to add Products
You can add products in two ways - via the 'Products' tab in the top menu bar, or when you're setting up your event.
How to add products when creating your event
When adding a new event, you can add 'Products' under the 'Tickets and items' section.
Click 'Add product'. A pop-up page will display.
Add a name for your product e.g. 'T-shirt'.
Set the price for your product.
If you want to add a booking fee per product, select the checkbox that says 'add booking fee'.
Enter the details about your Product, and add a picture if you wish.
Ensure that the quantity equals the total amount of Products to sell.
Products can only be sold in the same currency as your events. If you're selling tickets in multiple currencies, you may need to recreate the same product with each different currency. Read more here: How do I change my event currency?
Under the 'Fulfilment' dropdown, you have a couple of options:
'Issue a ticket QR code for collection' - choose this option if you're upselling a product with an event, and you'd like to scan a QR code in exchange for the product.
'Other' - choose this option and use the 'Description' box above to explain other ways people can redeem this product, e.g. 'Pre-ordered drinks will be available next to the bar during the interval'.
Select which events you'd like to assign this product to, and if you'd like to sell this product in your Store.
The product will automatically apply to the event you are editing.
You can choose to 'Link to all current and future events' or select other events you'd like the Product to be sold with.
You can also apply any pre-existing discounts to your product.
If you haven't created any discounts yet, the option to do this won't show.
Click 'Create Product', and your product will now be available for your ticket buyers to purchase.
How to add Products to your Store and/or multiple events
Every box office automatically gets a product Store, so that your customers can buy directly from you without needing to buy event tickets.
Click the 'Products' tab in the top menu bar
Click the 'Add new Product' button. A pop-up page will display.
Add the details and price for your product (explained in the step above).
Add a picture if you wish.
Ensure that the quantity equals the total amount of Products to sell.
Select which events you'd like to assign this product to, and if you'd like to sell this product in your Store.
You can edit your Store name and Store currency within 'Store settings' in the left hand panel of the 'Products' tab.
You can control how your Store link appears by adjusting your box office design settings. If you don't want this to show, you can keep it hidden.
Click 'Create Product', and your product will now be available for your ticket buyers to purchase.
How to sell variations of a product
Looking to sell different sizes, flavours, or other variations of your product? Use variants. You can create variants by heading to the 'Products' tab in the top menu bar.
Open 'Advanced settings'.
Type your variation into the Variant field (e.g. small).
Each variant should be created as a separate product while keeping the product name the same—only the variant should change. To save time, you can duplicate your product using the steps above, but changing only the contents of the Variant field.
💡 Things to note
Products you create can be available for any event you are running in your Ticket Tailor box office. You can choose to sell them for all, some or just one event.
For example, if you are running a series of different calligraphy workshops and have 50 calligraphy sets to sell in your storeroom, you will enter 50. Ticket buyers for any of the events you select to sell this Product will be able to buy your calligraphy sets until you have sold 50 in total.
Every Product sold costs one credit or your normal Pay as you go price. If your Products are free, so are we.
For example, if a customer buys 2 tickets and 2 paid Products, you will be charged 4 credits.
Looking to sell Memberships or Season passes? Head here.