A campaign box is a distribution tool that allows you to control and manage your traffic by segmenting it in various ways. It enables you to organise your traffic and track different marketing campaigns, target specific audiences, and analyse their performance.
in addition, with this feature you can choose to which advertiser you want to send traffic according to pre-set limitations.
You can also create specific limitations per an advertiser or a campaign with our Traffic Rules feature.
For more info about Traffic rules please refer to our manual or ask your account manager.
In campaign boxes you can view all of the boxes you currently have.
You have a few options here:
You can also mark your favourites boxes and see them first, you can edit a box and make changes in name, conditions and so on, you can duplicate a box and modify it and you can also delete a box.
How to create a new box?
First, go to tab "boxes" and click on +
Give the box a name of your choice
We recommend giving the box a name accordingly to the affiliate's name and another identification, for example the brand/countries and etc.
This is recommended since the ideal setup for working with boxes would be setting the box per affiliate. That would help you sort and organise your traffic.
After clicking on save you will be redirected to the new box that you've just created and now you have to create the first row
In order to do so click on + and start filling this data:
Campaign - choose the relevant campaign
Country box - select which country you want to send traffic to (see below how to create a country box)
Days - choose which days and hours the campaign would receive traffic
Priority - priority 1 is the highest, all the traffic will go there first.
if you have two or more campaigns on different priority then leads will go to the lower priority only if they will fail to register to the first campaign for some reason.
If you've established campaigns with identical priorities, the distribution of traffic will occur based on the assigned weight:
Weight - the % of traffic that will be distributed between campaigns (we recommend working in thousands, 1000, 2000, etc).
For example, you have two rows, with 1st priority and campaign X has weight 1000 and campaign Y had weight 2000. In this case you will observe a higher number of leads being directed to campaign Y.
Cap type - choose your type (lead, FTDs)
Daily cap value - insert the number of Leads / Ftds - when you reach that number, you won’t get more Leads in the same day (Limited to 24 hours, Limited till midnight).
Activity hours - choose the working hours and days you want for this campaign.
If you want to work with night shifts, aka for example from 19:00 to 02:00 AM, you have two options for setting it:
First option
Open one row and choose the activity hours to:
Monday 19:00 - 23:59
Then open a new row with the same conditions and choose:
Tuesday 00:00 - 02:00
Second option
If you want to work with night shifts and work more efficiently and in a simpler way you can work with Traffic rule. For more info please read our Traffic rules manual.
Skip Fallback
If you enable the skip fallback toggle in a row, it means that this row will not get any fallback leads. For example, if there was a lead that tried to register to broker "Test" ,but this broker rejected the lead for whatever reason, let's say email is already exists, this lead will not try to register to a "skip fallback" row. The "skip fallback" row will get only leads that didn't try to go to other brands.
Country Boxes
Country Box allows you to group several countries in one country box and send traffic to, for example, Nordic countries can be added to one country box.
If you don't want to work with a group of countries just create a box per country.
In order to set up a daily cap per specific country you must use a country box with only one country in it, otherwise, the daily cap will work based on the campaign's amount of leads (not per specific country).
To add a country go to follow these steps:
Go to country boxes:
Click on +
Give this country box a name that will help you identify these countries
Then choose the relevant countries you want and click save
Now you can use this country box in any campaign you want
More Actions
Box Test
If you want to run a test to see where leads will be distributed:
- Click on the box (edit)
- Press on 'More Action' (in the right corner)
- Click on 'Test Box'
- Select Affiliate and Country
- Click on 'GO'
* Result: once you made a test you will see where the lead sent.
in case of failure, you will see the reason.
Box History
Here you can see the updated history for the box
you can see the date, user, action that made in the box, etc.
Resetting leads amount in a row
If you want to reset the amount of leads you've got for a certain campaign in the box - all you have to do is to edit the row and clicking save.
That way the amount of leads will be back at 0.
Please note that the amount of leads in live caps would stay at the same amount and won't be reset to 0 as well.
What should you do in order to make sure your campaign will get traffic?
First of all, if you want to get traffic to a box you've created you have to make sure your affiliate is sending you leads to the relevant box, for example for GI 39. The affiliate should get this data from you:
username : test3232382
password : fAtr4434
ai : 2958621
ci : 1
gi : 39
system_url : https://yourCRM
apiDocs : https://documenter.getpostman.com/view/4055923/TVYJ5wxS#dcc7a279-ea18-4817-bdfd-cfcc1fc39418
Here they have their username, password, his AI (affiliate id) and also to which box they're supposed to send you traffic.
Please note that CI's value should be always 1. If they will send to CI 1 it means that the sent lead will be distributed within the box rules you've set. If they will send it for example to CI 30 and GI 39 it will go directly to this campaign in the box, aka campaign 30 in your CRM.
Make sure the affiliate is assigned to the relevant campaign (check our campaigns manual).
Make sure sure the GEO you're getting from this affiliate is open for the relevant campaign.
Make sure the affiliate is sending you traffic to the correct box. You can check it by asking the affiliate to which box they're sending the leads and ask them for their request.
You might notice that one campaign or more are not getting traffic. For example, you have two campaigns with the same conditions but only one of them is getting traffic.
First of all, keep in mind that boxes are based on statistics:
Imagine you have a pool of 50 white balls and 50 black balls.
If you try to randomly pick a ball out of the pool with your eyes closed, it might be white, and on your next try, it might be white again.
However, if you continue to pick balls out of the pool until you've retrieved all of them, you will end up with an equal number of white and black balls.
how to check if everything is set correctly when you're not getting leads?
Send a test lead via API testing to this campaign and check there's no issues with sending leads to this broker. There's always a possibility there's a problem with the integration. If you're getting a failure you need to forward the request and response to the brand and ask them to check.
If the integration is working you can check the leads you've get for one of the campaigns that have the same settings as the campaign that is not getting traffic.
Click on the relevant lead in "leads" tab, then go to lead analysis
Lead analysis allows you to check which campaign the lead have registered successfully, and also will show to which campaigns the lead have tried to register and have failed and what is the reason for failure (aka affiliate is not assigned, working hours does not match, country box is not matching and etc)