Why so few surveys

Companies usually target surveys where they sell products or services.

Larger consumer markets (like the U.S., UK, Canada, Australia) attract more research spending, meaning more surveys.

Businesses spend more research money in countries where they plan to launch or advertise.

Smaller or less-developed markets often have fewer surveys because there’s less demand for detailed research.

Countries with larger, diverse populations are more attractive to researchers, since they can study many different customer segments.

High-income countries are prioritized because people there generally have greater purchasing power, making them valuable for market studies.

In some countries, data privacy laws, internet access, or cultural barriers can limit survey availability.