Prerequisites for clients:
A Google Analytics account is created
A Google Tag Manager account is created
A Google Analytics tracking ID at hand
A Google Tag Manager ID at hand
Go to LXP Control > Settings > Features > Google Analytics feature, select 'Edit feature' by clicking on the arrow, click on 'Enabled', and add both the Google Analytics key ('GA_key') and the Google Tag Manager key ('GTM_key'). Your platform data will now be sent to your Google Analytics environment.