iTrustLocal, by Top Choice Media Group, is an all-new directory that allows people across North America to browse iTrust-qualified businesses anytime. These businesses have undergone a qualification process that has earned them a position within the listing of trusted businesses in their respective city. These iTrust-qualified businesses then have the opportunity to enter the annual Top Choice Awards Survey as a nominee, where the best of the best will be chosen by the people of their city for that year. Only iTrust Qualified businesses can become nominees in the annual Top Choice Award Survey – essentially being iTrust Qualified is a pre-requisite of becoming a Top Choice Nominee.