All Collections
FAQs
How is my CPC determined?
How is my CPC determined?
B
Written by Benedict Counsell
Updated over a week ago

The price you pay per click (your CPC) will always be no higher than your maximum bid, and no lower than the smallest allowed bid (the reserve price). The exact price and whether your product is being displayed is determined in an auction where you compete with other vendors of related products for the premium placements. In general, the higher the competition and the more other bidders are active in the auction, the higher your CPC will be.

Did this answer your question?