Connect a Tourial lead form with Marketo

After connecting Marketo to Tourial, add a form to capture leads easily.

Shonna Bairos avatar
Written by Shonna Bairos
Updated over a week ago

For this, you will need to have a Marketo form created already to map your Tourial form leads into your account. It can be a custom form dedicated to Tourial (ie. Tourial - Marketo Form) or one you're already using (ie. Book a Demo).

1. In the Tourial studio, select Forms, then Create a new form

2. At the top, add a form name

3. Below, there are several options to add or edit fields, and style your form. First, click Content to connect your Marketo form

4. You can add a headline and description text. Select Integration, then Import fields

5. Choose Marketo for the integration and select a form, then Import Fields

If you have hidden UTM fields in your form, you'll be able to map these as well. Those fields will be marked Hidden, and then you just need to select the corresponding UTM parameter

Note: Make sure the number of fields in your Tourial form matches the fields in your Marketo form, otherwise you'll potentially send empty data or the integration will fail.

6. Style your form as you wish by using the remaining form settings

7. If you choose to show the confirmation modal, you can edit and style it under the Confirmation tab

8. Save your form

When you want to add this form to your Tourial, you'll open the tour in the builder.

1. Select the page you want to add a form to and click Form

2. Choose your form from the dropdown menu and then toggle on Add form

Note: If you're adding this form to the beginning of your tour or somewhere in the middle, checkmark the Gated box. This prevents viewers from proceeding with the tour unless they complete the form.

Success! ๐ŸŽ‰ Confirm the connection by sending a test lead through the form to make sure it goes through to your Marketo account!


What's next? Learn how to send Slack notifications from Marketo. This way, your team can get real-time alerts when someone engages with your tours or submits a form!

Also, take the Marketo Engagement Tour to see some of the ways you can use Tourial Engagement Data to create Smart Lists, Flows and influence your lead scoring model.

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