At a glance: This article helps you understand how to integrate your Trackier panel with Mixpanel.
Mixpanel is a powerful product analytics tool that helps you track and understand how users engage with your digital product, providing valuable insights into their actions and behaviours.
By taking a few steps to coordinate your Trackier and Mixpanel accounts, you’ll be able to route that data to Trackier.
Use Case
This tool is useful when you want to:
Track user behaviour from Mixpanel in Trackier
Attribute user actions to campaigns and publishers
Improve decision-making using combined analytics + attribution data
Steps to Integrate Trackier with Mixpanel
Set Up on Trackier
You’re all ready to set up integration with the Precoro plugin on Trackier.
Navigate to Automation > Integration > Tools and click on Mixpanel to set up.
Once you are inside the setup, you need to enter the following information:
API Key: In this section, you can enter the API key given by Mixpanel.
API Secret: The secret is another key or token provided by Mixpanel that serves as a password or authentication mechanism for the integration.
API Token: Enter the API token that you received from your Mixpanel account.
Publisher whitelist/blacklist: You can select the publisher that you wish to either allow or block.
Campaign whitelist/blacklist: You can also choose to allow or block campaigns received from Mixpanel.
Status: You can set the status of the postback as active or paused as per the requirement.
Note: To access the postback logs, please click on the "Postback Logs" button.
Tips for Better Performance
Validate API Credentials
Incorrect keys will stop data flow immediately
Start with test events.
Always test before enabling live campaigns
Use Whitelisting Carefully
Avoid blocking important publishers or campaigns
Monitor Logs Regularly
Helps detect integration issues early
Enable Only Required Events
Avoid unnecessary data noise
Maintain Clean Campaign Structure
Helps with accurate attribution mapping
Review Integration Periodically
Ensure data consistency between systems
Use Status Controls Wisely
Pause integration during debugging if needed
Pro Tips
Combine Mixpanel behavioural data with Trackier conversion data for deeper insights
Segment users based on engagement before attribution analysis
Regularly audit publisher and campaign filters:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
