At A Glance: Apptrove has an integrated Anti-Fraud capability that can be utilized to counter fraudulent and illicit activities on its platform, thereby preserving your funds and bolstering the general welfare of your venture.
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Overview
Apptrove’s Anti-Fraud Settings help protect your campaigns by detecting and blocking fraudulent activities. The system scans installs and in-app events for suspicious behaviour, safeguarding your ad spending and improving campaign quality.
Anti Fraud Settings
Navigate to Settings > Anti-Fraud Settings by clicking on the triple dots from the dashboard.
The Global rule will be applied to all the incoming traffic, be it from partner, organic or deep links, in case enabled
Validation rules: To create exceptions for the fraud settings (bypass or scan for other conditions).
Anti-Fraud Settings Overview:
These settings allow you to define checks to filter out fraud traffic based on different conditions:
Option | Description |
App Version Mismatch | Ensures the tracked install version is not lower than the app's version on the App Store or Play Store. |
Duplicate IP | Blocks multiple installs originating from the same IP address. |
Untrusted Device | Blocks installs and event generation from any device running an untrusted build. |
Fake Device | Prevents installs and events from devices identified as fake. |
Note: All the above checks can be enabled or disabled as per your requirements.
Override Fraudulent Events Setting
This option allows you to safeguard important in-app events from being flagged as fraudulent.
By adding events here, they will not be impacted by the anti-fraud checks, even if flagged under regular fraud rules.
How to Use:
Select Event Name: Choose the event(s) you want to exclude from fraud detection.
Apply On:
All: Apply the override for all partners and traffic sources.
Selected: Apply the override only to specific partners or sources.
You can add multiple events under this setting to ensure they are protected from fraud marking.
Anti-Fraud (Organic) Settings
You can configure these checks to maintain event quality even from organic sources.
Go to Settings -> App Settings -> Anti-Fraud (Organic) Settings.
Toggle on the settings according to your preferences.
Validation Rules
In case the user wants to create exceptions as part of the global rule they can create custom rules and add conditions as per the requirement
How to Configure a Validation Rule:
Click on the "+ Add Rule" button:
Begin by creating a new validation rule.
Rule Name:
Provide a clear, descriptive name for your rule to easily identify it later.Apply On:
Select the scope of the rule—whether it applies to ALL events or only specific events like installs or particular in-app events.
Validity Type:
Define how the rule should behave:
Mark as Fraud: Any traffic matching the rule conditions will be flagged and blocked as fraudulent.
Bypass Fraud Settings: Traffic matching the conditions will skip all predefined anti-fraud checks, allowing it through.
Custom Conditions:
Build the rule logic based on the following parameters:
ITET (Install to Event Time)
CTIT (Click to Install Time)
Campaign / Campaign ID
Ad / Ad ID
Ad Set / Ad Set ID
Site ID
Geo (Location)
OS Version
App Version
SDK Version
SDK Params (1 to 10)
Managing Validation Rules
You can enable or disable rules anytime based on campaign needs.
Edit or delete existing rules via the action options provided in the Validation Rules tab.
This flexibility allows you to fine-tune fraud detection based on your campaign behaviour, ensuring maximum protection without blocking legitimate users.
Broaden Your Knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
