Overview
Trackify X provides options to control whether shipping and tax amounts are included in your Meta event values. These settings help merchants send more accurate purchase and checkout values to Meta for reporting, optimization, and ROAS tracking.
The two available settings are:
Include shipping in event value
Include tax in event value
These settings apply to the following events:
Purchase
InitiateCheckout
AddPaymentInfo
Where to Find These Settings
Navigate to your Trackify X settings where event value configurations are managed.
You will see the following options:
☑ Include shipping in event value
☑ Include tax in event value
Include Shipping in Event Value
When enabled, Trackify includes the shipping amount in the event value.
Example
Product Price: $100
Shipping: $10
Result:
Enabled → Event value = $110
Disabled → Event value = $100
Why Use It
Enabling this setting can help:
Match Shopify order totals more closely
Improve revenue reporting consistency
Reflect the full customer payment amount
When You Might Disable It
Some merchants prefer excluding shipping costs to:
Track product-only revenue
Optimize ads based on merchandise value only
Keep reporting aligned with internal analytics
Include Tax in Event Value
When enabled, Trackify includes the tax amount in the event value.
Example
Product Price: $100
Tax: $8
Result:
Enabled → Event value = $108
Disabled → Event value = $100
Why Use It
Enabling this setting can help:
Reflect the final checkout amount accurately
Improve consistency between Shopify and Meta reporting
Provide more complete revenue data
When You Might Disable It
You may want to disable tax inclusion if:
You only want to track product revenue
Your accounting/reporting excludes taxes
You prefer separating operational costs from ad performance metrics