Are your ads influencing behaviour or mainly serving as login page for your website? Are your competitors clicking on your ads? Are your ads providing any incremental value for the user behaviour in your campaigns?
TrafficGuard’s reporting gives you the power of identifying how your marketing activities are affecting your user behaviour and the incremental effects on your campaigns.
What this report shows
The click frequency report shows how often individual devices click on your ads within a set time period. It gives you a view of normal click behaviour across your account and campaigns, so you can identify patterns that indicate non-incremental traffic — users who click repeatedly but offer no additional value.
Use this report to find the right threshold settings for your click threshold validation rules. By understanding what a normal click count looks like for your account, you can set rules that catch genuinely excessive clicking without affecting legitimate users.
How to access the report
In the TrafficGuard dashboard, navigate to your Search account and go to Reports → Click frequency.
Date range
By default, the report shows the last 7 days. Use the date picker to change the date range and timezone. You can set this to identify the click frequency of your users across a particular period.
For example,iIf you would like to determine the user behaviour during a big campaign vs a quiet period on your account.
Filters
Use the filters to narrow the data to a specific time window or time grouping that is relevant to your analysis.
Period — groups click activity into time buckets so you can analyse frequency patterns at the granularity that makes sense for your campaigns.
Options are:
Week
Day
Hour of the day
Minute
Second
Level
The report can be viewed at two levels, toggled via tabs at the top of the report.
Account level — shows click frequency per device across your entire account. Use this to understand overall behaviour and set account-level click threshold rules.
Campaign level — shows click frequency per device averaged across all campaigns. Use this to understand how click behaviour varies at the campaign level and to set campaign-level click threshold rules.
💡 Understanding the metrics
Max. clicks per device — the highest number of clicks recorded by a single device within the selected period, at either account or campaign level depending on which tab you are on.
Devices — the total number of unique devices TrafficGuard has seen across your account in the selected period. This count is the same on both the account and campaign tabs — it reflects your overall account, not a specific level.
Data table
The data table shows the distribution of click counts across your devices. Each row represents a click count value and shows:
Click count — the number of clicks made by a device in the selected period
Devices — the number of devices that made that exact number of clicks
Percentile — the cumulative percentage of devices up to and including that click count
How to read the percentile column
The percentile tells you what proportion of your total devices fall at or below a given click count. For example, if 372 devices clicked once and that row shows the 92nd percentile, it means 92% of all your devices clicked only once. If the next row shows 21 devices clicked twice at the 98th percentile, it means 98% of devices clicked two times or fewer.
Use these percentiles to identify where the majority of your users naturally sit, and set your click threshold rules just above that point to catch outliers without over-excluding genuine users.
Using this report to set click threshold rules
Once you understand your account's normal click frequency, you can create or adjust click threshold validation rules to match. For example, if 98% of your devices click 2 times or fewer in a day, setting a daily rule at 3 clicks would catch the top 2% of repeat clickers.
For more information on setting up click threshold rules, see Validation rules.
ℹ️ Export and Modify columns are not available on this report.