How Do I Reserve a Trail’s End Storefront?
Storefront reservations are managed through the Leader Portal. The graphic below shows the overall process.
How Does the Storefronts™ VIP Program Work?
Who qualifies
Units that sold $20,000+ in 2024 are invited to the Storefronts™ VIP Program.
What VIP means
Trail’s End assigns storefront hours to help VIP units reach their fundraising goals. Assignments are based on:
The unit’s 2025 sales goal
Locations worked last year
New nearby locations identified by Trail’s End
All assigned hours are estimated at $300/hour potential, based on foot traffic and trained Scouts.
Reserved Hours Overview
860,000 total hours across 7,000+ locations
190,000 hours pre-assigned to VIP units
670,000 hours available to all units
VIP Timeline
March 31: Enter your 2025 sales goal in the Leader Portal.
April 15: Receive your estimated number of storefront hours.
June 5: View assigned reservations in the Leader Portal.
July 22: Claiming opens for all units.
VIP units can release or swap reservations.
What Are Top and Recommended Storefronts?
On the Reserve™ Storefronts page, some stores are labeled Top or Recommended.
Top Storefronts
Capable of 20–25% higher sales than other locations
Based on foot traffic and prior-year sales data
Recommended Storefronts
The highest-scoring options among the stores currently visible to you
Helpful when:
Top storefronts are already claimed, or
Filters limit available Top storefronts
Recommended storefronts help leaders choose the best available options.