How Do I Reserve a Trail’s End® Storefront?
Storefront reservations are managed through the Leader Portal. The graphic below shows the overall process.
How Does the Storefronts VIP Program Work?
Who qualifies
Units that sold $20,000+ in 2024 are invited to the Storefronts VIP Program.
What VIP means
Trail’s End® assigns storefront hours to help VIP units reach their fundraising goals. Assignments are based on:
The unit’s 2025 sales goal
Locations worked last year
New nearby locations identified by Trail’s End®
All assigned hours are estimated at $300/hour potential, based on foot traffic and trained Scouts.
Reserved Hours Overview
860,000 total hours across 7,000+ locations
190,000 hours pre-assigned to VIP units
670,000 hours available to all units
VIP Timeline
March 31: Enter your 2025 sales goal in the Leader Portal.
April 15: Receive your estimated number of storefront hours.
June 5: View assigned reservations in the Leader Portal.
July 22: Claiming opens for all units.
VIP units can release or swap reservations.
What Are Top and Recommended Storefronts?
On the Reserve Storefronts page, some stores are labeled Top or Recommended.
Top Storefronts
Capable of 20–25% higher sales than other locations
Based on foot traffic and prior-year sales data
Recommended Storefronts
The highest-scoring options among the stores currently visible to you
Helpful when:
Top storefronts are already claimed, or
Filters limit available Top storefronts
Recommended storefronts help leaders choose the best available options.