With so many booking websites and hosting platforms available, it can be tricky to know which ones to choose to advertise your properties
Our booking channels explained
By maximising the visibility and quality of your listings across multiple channels, your properties will be found by more guests and achieve higher occupancy.
At TravelNest we do this by working with partners including Airbnb, Booking.com, Expedia, Vrbo and TripAdvisor. Here we set out the main players and some of the key differences to be aware of.
Founded in 2008, Airbnb has now become a household name. Its online marketplace enables anyone to advertise their space - whether it’s a spare room within their own home, an entire property, or a unique space such as a log cabin, yurt, castle, or eco-home.
“Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs.”
Over 6 million places to stay worldwide
100,000 cities around the world in 191 countries
More than 260 million guests have booked and stayed in Airbnb properties since the site was launched
Today, Airbnb has approximately 150 million users in 65,000 cities
Who uses Airbnb?
54% of Airbnb guests are female, 46% are male. The typical Airbnb guest is looking for a space that is affordable, functional and in an urban area. The average stay for Airbnb guests is between three or four nights, and the typical booking is for between two and four people. Airbnb is popular among young people - more than 60 percent of its users are millennials.
The site is also popular with people looking for a last-minute break, thanks to the instant book functionality. 88% of Airbnb’s reservations are for groups of two to four people and 60% of the reservations were for an entire home/apartment.
Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s biggest travel e-commerce companies. The Booking.com network also includes the Priceline, Kayak and Agoda travel brands. It’s property portfolio is vast and includes everything from apartments, vacation homes, and family-run B&Bs, to 5-star luxury hotels and resorts, tree houses, and even igloos.
“With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel.”
Unlike Airbnb, on Booking.com guests cannot rent individual rooms or portions of a property, like they can with Airbnb.
1,550,000 room nights booked per day from more than 5.7 million listings
143,171 destinations in 230 countries and territories worldwide
# 1 most visited travel site by traffic
100+ million visits a month
95,000,000+ guest reviews
Who uses Booking.com?
Booking.com competes with Airbnb to attract millennial travellers, In addition to leisure and personal travel, Booking.com has a focus on the business traveller - 1 in 5 users book hotels and accommodation for business travel purposes
TripAdvisor was founded in 2000, originally as a simple aggregator of guidebook reviews and other established sources. Although the platform is best known for its traveller reviews, it covers two segments: hotel and non-hotel travel products (attractions, restaurants and vacation rentals).
TripAdvisor was one of the earliest adopters of user-generated content, and has since become the go-to site for traveller reviews, Q&As and interactive travel forums.
“TripAdvisor, the world’s largest travel site, enables travellers to unleash the potential of every trip. It provides travellers with the wisdom of the crowds to help them decide where to stay, what to do and where to eat.”
The TripAdvisor Group owns and operates a portfolio of around 25 major travel brands, including FlipKey, HolidayLettings, VacationHomeRentals, BookingBuddy, HouseTrip and many more.
600 million reviews and opinions on 7.5 million places to stay, places to eat and things to do
1,060,000 hotels/accommodations and 835,000 vacation rentals
4.6 million restaurants and 915,000 activities and attractions
490 million unique visitors
160 million traveller photos
Launched in November 1998, Expedia.com is a travel booking website owned by Expedia Group. The Group has acquired a number of well-known travel fare aggregator websites and travel search sites including CarRentals.com, CheapTickets, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago, VRBO and vacationrentals.com.
Expedia describes itself as:
“One of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, rental cars, rail, cruises, activities, attractions, and services.” [footnote]
As a ‘full service’ travel site, Expedia offers a range of complimentary travel products such as car hire, flights, cruises and activities in addition to its hotels and accommodation options. What’s more, Expedia allows travellers to ‘bundle’ their accommodation with its other travel products.
590K properties, 1.5M online bookable vacation rentals
Access to over 550 airlines, 150 car rental companies and 25,000 activities
Localized sites in 33 countries
40M+ post-stay reviews and 30M+ real-time reviews
Originally known as 'vacation rental by owner', Vrbo was founded in 1995, acquired by HomeAway in 2006, and has been owned and operated by Expedia Group since 2015. In 2020, the separate HomeAway and Vrbo websites were combined and rebranded as a single Vrbo site.
Specialising in whole property vacation rentals, rather than private homes/rooms and hotels, Vrbo is recognised as a leader in the short-term vacation rentals industry. It has around 2 million unique holiday properties on its books.
Vrbo has over 2 million vacation rental properties worldwide
Vrbo operates 50 localised websites in 23 languages
Rentals are offered in more than 145 countries, including the US, UK, France and Brazil
Vrbo has around 9.5 million unique visitors per month
50% of HomeAway’s properties can be booked instantly (approx 1 million rentals)
Who uses Vrbo?
According to Vrbo, its average user is female, 35 to 50 years old who is travelling with family - typically a group of four or more people. Vacation and special occasions are the most common reasons for booking accommodation with Vrbo, with an average stay of seven days.
Below is a chart of our top-performing channels and their affiliate sites.
Q: What do I do if my property is already listed on any websites that TravelNest already works with?
If your property is already listed on another website before joining TravelNest we recommend snoozing your current listing with them. Any duplicate listings will be removed by the channels as this is an infringement of their terms and conditions. Please follow this guide How to snooze existing listings
Q: How can I choose the right marketing channel to go live with TravelNest and avoid any duplicate listings?
Please follow our guide How to manage my channels selection? We've made it easy for you to choose the best booking channels to advertise your property through TravelNest which means more channels more bookings.