When guests scroll through lists of available holiday let properties, the title or headline is often the first thing they see. It's the gateway to the rest of your listing, so needs to grab their attention and get them to click to learn more. Follow our tips to make sure you give your property a great headline which that encourages guests to look at the rest of your listing.
Don’t use property names or numbers
Many homeowners, especially property managers, are tempted to use a headline like Montbleu Suites 1 @ Lost Woods or Bob’s Cabin. Doing this is confusing and makes it difficult for potential guests to easily understand the unique selling points of your property. Above all, remember who you are writing for - although naming your properties in this way might make your life easier, it means nothing to potential guests, and can detract from your property.
Instead, use a formula like this:
Adjective + Number of Bedrooms + House Type (House/Apartment/Narrowboat) + Special Feature (Onsite Parking/Fireplace/Sky TV/etc.) + Another Special Feature
So, you get something like these:
- Cosy Two Bedroom Apartment with Wood Burning Fireplace and Free Onsite Parking
- Delightful Three Bed Cottage in Tranquil Woodland Setting
- Luxury City Apartment for 10 guests - Two Minutes from Bars and Restaurants
Highlight special features
When selecting special features, think about what makes your property unique. Do you live in a city with parking issues, but offer free parking? Do guests have access to a private hot tub or sauna? Does your bathroom include a jacuzzi bath or rain shower?
If you have any of the following remember to include them:
- Private hot tub
- Outdoor swimming pool
- Garden with BBQ
- Private patio
- Sky TV, Netflix, HBO, etc.
- Washer and dryer
Avoid confusing abbreviations
Having lots of abbreviations in your property headline might help you save on space, but they can be confusing for guests, and potentially put them off from booking your property. While simple abbreviations like A/C (air-conditioning), or w/ (with) are OK, be careful of including too many and putting potential guests off.