Insights & analytics for your Pods in trumpet
Our Insights tab provides you with Analytics allowing you to understand exactly what is happening within your Pods. You can track how Engaged your customers/prospects are, the latest signals, which content is most important to them and the key stakeholders.
Watch the video walk-through or take a look at the guide below:
Accessing Insights Screen
To access the Insights tab, open up a Pod in editor mode and click on the insights button in the top right next to the Share button.
The insights tab contains multiple sections which are outlined below:
Overview Section
The Overview page is a snapshot of what is happening in your Pod, this includes Engagement score, most recent viewers, latest signals, and most viewed pages for a quick understanding of pod activity.
Viewers
The Viewers section displays different viewers, time spent, last access, signals, and views. You can also take a look at the enlarged view of the graph of Signals and Viewers over time.
Viewer Insights
Here you can delve into individual viewer activities, including session data. This lets you track viewer actions across different sessions to prepare for future interactions.
Signals
Take a look at signals to see what your viewers are interacting with in your Pods. Signals are actions such as Opening a Pod, Playing a video, Downloading a PDF file etc. You can also filter signals to track specific interactions for example if you want to know how many viewers have watched a video in your Pod. This helps you to understand your buyer interactions and how you can target viewers for specific content or follow-ups.
Pages
Monitor individual page engagement, viewers, views, time spent, and downloads.
This section allows for a detailed breakdown of viewer engagement with specific pages.
Widgets
Track widget engagement to understand how viewers interact with pod content, which information they spend most of their time on and which information is less relevant to them. This data helps in optimising pod content based on viewer preferences.
Documents
See which documents within the Pod have been downloaded and interacted with.
Attachments
See the documents that your viewers upload to the Pod via the Mutual Action Plan or File Uploader widgets.
Org Chart
Map out stakeholders who have viewed the pod in the form of an Org chart, this ensures that you have seamless handovers between teams and know all information about the key stakeholders involved in your deals.
The data is enriched so this automatically pulls LinkedIn profiles and job titles.
