Template analytics helps you to understand A clear, data-backed view of which templates drive revenue, engagement, and conversions... and which ones need a rethink.
Instantly identify your top 5 performing Templates, ranked by usage.
Track the win rate and total revenue generated across all Pods.
Access high-level Pod metrics, including the total number created and their combined value.
Monitor stakeholder engagement with total viewer counts.
Uncover gaps with a clear view of surfaced stakeholders.
Dive into Template-level insights: see who created each one, associated tags, usage frequency in Pod creation, and individual win rates.
You can view Template Analytics by selecting Template > Analytics on the left hand menu.
Here you will find analytics on all the templates in your account
Spot top-performing Templates in seconds
See which Templates are being used most – and by whom – so you can spot your top performers and scale what’s working across the team.
For managers, this is a quick way to share best practices, flag underused Templates, and coach your team towards consistency and better outcomes.
See what’s driving revenue – and what’s not
Track win rates and revenue at a glance so your team can focus on the content that actually converts. It’s data-backed selling, without the spreadsheet headache. For pinpoint data accuracy, make sure you connect your CRM to trumpet.
See who’s viewing – and who you’re missing
See which Templates uncover the most stakeholders, and analyse which pages drive the most engagement.
Get granular with Page-level performance
With aggregated data from every Pod built using a specific Template, you can now get a clear picture of what’s resonating – and what’s not – with buyers. See how long buyers are spending on each page, what they’re clicking, and where they’re dropping off.
Accurate, up-to-date numbers
Template Analytics is calculated fresh from live data the moment you open the page, rather than from once-a-day snapshots, so the numbers are always current. Date filters apply across the whole page, including the page-by-page breakdown, so you can look at a specific time period and see exactly what happened in it.
A couple of things to know about how key metrics are counted:
Revenue and win rate are based on deals that actually closed in the selected period, matching how trumpet’s other dashboards work.
Stakeholder numbers exclude your own internal team, so they reflect real prospect engagement.
Because some figures are now calculated more accurately, a few numbers (most notably win rate) may look different from what you saw before. If something looks off, please raise a ticket with the details.