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Composer AI

Our AI Document Wizard or as we like to call it “Composer AI” empowers sellers to create compelling, professional business cases in minutes, directly inside their Pods.

Jem avatar
Written by Jem
Updated this week

💡 Build business cases, executive summaries, or implementation plans in seconds.


The Composer AI Widget (search by "Composer AI", "Composer", or "AI") uses deal insights and engagement data to instantly generate polished, decision-ready documents that showcase ROI, map out strategy, and help you close with confidence. Essentially, it's designed to remove the friction of building a compelling business case by guiding sellers through a simple, step-by-step flow, all within their Pod.


Here's a quick video that talks through how you would use it:

Key Capabilities

  1. Document type & format selection

    • Choose the type of document you want to create (e.g., Business Case, Onboarding Plan, KBR).

    • Select from pre-defined business case styles such as “Three Why’s” to fit your sales strategy.

    • Control output size (Small, Medium, Large) to suit the audience and context.

  2. Add supporting context

    • Enter key background details, value points, or deal-specific information to shape the AI output.

  3. Upload supporting files

    • Attach relevant images, visuals, or PDFs that the AI can reference to create a more tailored document.

  4. Gong Call transcript integration

    • If Gong is connected: Paste or link to up to three Gong call recordings to feed real conversation insights directly into the draft.

    • If Gong is not connected: Manually paste call transcripts so AI can incorporate actual buyer language.

  5. AI-powered generation

    • Instantly produce a tailored business case draft based on your selected structure, inputs, and deal-specific data.

  6. In-Pod review & refinement

    • Edit, refine, and finalise your document without leaving your Pod.

Benefits

↳ Eliminate the business case bottleneck

  • No more waiting on marketing or leadership to draft content, sellers can create a share-ready, structured business case in minutes.

  • Keeps deals moving instead of stalling while “the doc gets written.”

↳ Capture buyer language straight from calls

  • Pull in real words, objections, and priorities from Gong call recordings or transcripts so the business case reflects the buyer’s voice, increasing credibility and resonance.

↳ Increase win rates through tailored messaging

  • Choose structure, tone, and length based on the specific stakeholder audience (e.g., CFO vs. end-user), so the narrative lands with decision-makers.

↳ Boost seller confidence and autonomy

  • Gives reps the ability to build executive-level documentation without specialist writing skills.

  • Guides them step-by-step so they focus on content, not formatting.

↳ Keep everything in one place

  • All inputs, assets, and generated documents stay inside the Pod. No disconnected tools, lost context, or messy file versions.

↳ Standardise quality across the team

  • Ensures every business case follows proven structures and best practices, raising the baseline quality of proposals across the entire sales org.

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