Trumpet CMS & Analytics - Organise, Tag, and Track Like Never Before
The new trumpet CMS marks a major leap forward in usability, organisation, visual clarity, and scalability, especially for enterprise teams managing large content catalogues.
Built to support growing content libraries, the updated system ensures teams stay organised, efficient, and ready to scale.
Alongside the CMS refresh, the new Content Analytics dashboard gives users faster, deeper insights into asset performance, all without leaving the platform.
What’s new?
CMS improvements:
Folder previews & Improved subfolder structure with thumbnails for easier navigation and faster content discovery.
Tagging system — add, edit, and search tags directly on content cards for instant filtering and categorisation.
Permissions control — designate folders and assets as company approved or limit access to approved users only.
My Library page — a dedicated view showing only your uploads alongside shared assets, making it easy to distinguish between personal and organisational content.
Link Sharing — generate secure shareable links for any asset, allowing you to send content instantly without downloading or moving it into a Pod.
AI Semantic Search – Use natural language to surface any piece of related content to a search query. E.g. “Find me content on…” or “Find case studies with data”.
Analytics enhancements:
Visual graphs and dynamic charts make it easy to instantly spot trends, spikes, and dips in content performance.
Quickly access detailed PDF insights, including total views, average time spent, downloads, and page-by-page breakdowns — in a streamlined side panel.
Benefits:
Find and share the right content faster Sales reps and CSMs can instantly locate the most relevant decks, case studies, or one-pagers, speeding up deal cycles and client conversations.
Stay organised as your content library grows No more digging through messy folders; tags, permissions, and structured views make it effortless to find up-to-date materials.
See what content actually drives engagement Track which documents prospects and customers are opening, downloading, and spending the most time on, then tailor follow-ups accordingly.
Spot top-performing assets in seconds Sales leaders can quickly identify what’s closing deals and replicate success across the team, without waiting for manual reports.
Equip your team with a faster, more intuitive platform A familiar, polished interface means less time training and more time selling or supporting, boosting productivity from day one.
Make data-driven decisions, not guesses Leaders can optimise content strategy, coaching, and enablement based on clear, actionable insights from real customer behaviour.